BT's 21CN (21 Century Network) overview
Introduction
The business environment has changed over the last few years. We now live in a world where the barriers that have kept businesses and industries apart are evaporating. It's changing the way we do business, how we work as individuals and the speed of change in our social and political landscape.
On the strength of technology we have seen new web-based business sectors created and we've seen data aggregation services that have seriously challenged the white goods and travel markets.
Work is no longer a place you go and time zones are no longer a barrier. Collaboration applications unite teams in disparate locations. Extranets extend the organisation beyond its physical walls. Integration of voice, data and applications is set to take our converged world to the next level.
Connectivity has no boundaries in the changing world. We can connect people to people, people to systems and business to business, any time, any place.
All of this is made possible by cleverly investing areas of growth, simplifying our portfolio and most importantly keeping in touch with you to provide your communications needs for the future.
Key to supporting the next generation of services and revenue not only for us, but also for you is our intelligence and ability to be innovative, responsive and quick to market.
Strategy
21CN defined
21CN is a transformation programme designed to empower you with control, choice and flexibility like never before. Incorporating BT's next generation network - an advanced global communications network for the future, the 21CN programme is not simply a technology upgrade; rather it's a fundamental remaking of our business with a radical enhancement of products, service, systems and process.
Designed to deliver communications services that will meet your future requirements, 21CN will provide a future-proof, flexible and intelligent network. We are focused on where we need to be, taking strategic steps to create a transformation programme to achieve our goal.
To see the key objectives of the transformation programme visit:
http://www.btplc.com/21CN/Whatis21CN
21CN will develop a truly customer-focused network, to be operated at best cost and which will enable communications in a range of formats across an IP-based network. It will deliver a world-class end-to-end customer experience from accessing and managing a range of services to receiving a bill. This innovation enables BT to efficiently deliver a range of quality services to you while managing the migration of our legacy networks and services through the transition.
Driving a radical simplification of our operations, 21CN will increase efficiency and improve our ability to launch new services to market faster than we can today. 21CN is a converged, world-wide network, offering a simple and complete customer experience where you have direct control over the way you choose, use and change services.
Your personal and business life will be transformed by a new generation of rich personal services offered by this ambitious programme. But why is BT developing 21CN? Why invest so much time and money - have a look.
What does the future hold?
As our future escalates towards convergence and the business world becomes more complex, what are the benefits of this exciting new programme for:
- Corporates and the public sector
As momentum grows, so too does the need for consistent, relevant information on specific areas throughout the 21CN transformation including:
Core convergence - Driving the need to change and bringing a wealth of new services with the migration to a new endto-end IP based network.
Customer experience - Giving you control, keeping you informed and making your professional and personal life easier and more productive.
Remaking our portfolio - Advising you on the development and retirement of appropriate ranges of products and services, enabling you to choose the best technology to meet your evolving needs.